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We are a chain store selling educational and instructive toys which aim to help children in their cognitive, motor and emotional development. We want to teach them how to value and respect their environment and communicate our ethical principles for the future.

The toys you can find among more than 3,500 items which we sell are a far cry from the warfare games or sexist toys we usually find on the market.

We began our adventure in 2002 and we now have 105 stores and a headquarters spanning more than 6,000 m2 from which we distribute our products all around the world.

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